Welcome to Lifestyle Femina | 15 Winter Makeup Trends to Try in 2023

As the weather gets colder and the days get shorter, our makeup routines have to change to adapt. Winter is the perfect time to experiment with different makeup trends and find what works best for you. From bold lips to sparkling eyeshadows, there are endless possibilities when it comes to winter makeup. In this blog post, we will explore 15 winter makeup trends that you can try in 2023. From classic red lips to smoky eyes, there is a trend for everyone. So grab your makeup bag and get ready to experiment!

Best Winter Makeup Trends to Try in 2023

1. Glittery Lids for Winter

Whether you’re going for a subtle shimmer or all-out glitter, there’s no better way to add some sparkle to your winter look than with glittery lids. Just be sure to use a primer beforehand to help keep the glitter in place, and opt for a waterproof formula if you’re planning on wearing it all day (or night).

How to Create Glittery Lids looks for Winter

Source: An Knook

Also Read: Winter Color Nails for Beauties!

2. Bold Brows for Winter

Fuller, darker brows are always in style, but they become particularly trendy in the winter. To get the look, start by using a brow pencil or powder to fill in any sparse areas. Then, use a brow gel or wax to shape and tame your brows. For extra definition, you can even use a dark eyeshadow along your brow bone.

How to Create Bold Brows looks for Winter

Source: Aylin Melisa

Also Read: Eyeshadow for Hazel Eyes

3. Dark Lips for Winter

If you’re looking for a way to add a little extra drama to your look this winter, then why not try out a dark lip? This trend has been seen on the runways and red carpets alike, and it’s a great way to make a statement.

Whether you go for a vampy plum shade or a deep burgundy, dark lips are sure to turn heads. And the best part is that they can be easily achieved with any budget. Just grab your favorite lipstick in a rich hue and you’re good to go!

How to Create Dark Lips looks for Winter

Source: Leah Halton

4. Frosted Nails for Winter

Frosted nails are one of the most popular winter makeup trends. They add a touch of glamour to any outfit and can be dressed up or down. To achieve the frosted look, start with a white nail polish base and then top it off with a glittery top coat. You can also use iridescent powder to create a similar effect.

How to Create Frosted Nails looks for Winter

Source: Andrea Tejeda

5. Smoky Eyes for Winter

When it comes to winter makeup trends, smoky eyes are always a popular choice. To achieve the perfect smoky eye look, start by applying a dark eyeshadow to your lid and crease. Then, use a lighter shade to highlight the inner corner of your eye and under your brow bone. Finish off the look by lining your eyes with black eyeliner and adding some mascara.

How to Create Smoky Eyes looks for Winter

Source: An Knook

Also Read: The Most Trendy 20+ Winter Hair Colors to Try Now

6. Flushed Cheeks for Winter 2023

As the temperatures start to drop, our skin can become dry, dull, and flaky. To avoid this, it’s important to switch up your makeup routine to products that will hydrate and nourish your skin. One of the best ways to do this is by using a cream blush.

Cream blushes are easy to apply and give your skin a natural-looking flush of color. They’re also great for layering, so you can build up the intensity of the color if you want a more dramatic look. If you’re new to using a cream blush, start with a small amount and blend it outwards towards your temples.

How to Create Flushed Cheeks looks for Winter

Source: Haley Kim

7. Snowflake Freckles for Winter 2023

Snowflake freckles makeup is one of the hottest winter makeup trends. They are simple to achieve and add a touch of whimsy to any look. To get snowflake freckles, start by dotting your face with a white eyeliner pencil. Then, using a small brush, lightly flicked the liner outward to create a “freckle.” Repeat this process until you have the desired amount of snowflake freckles.

How to Create Snowflake Freckles for Christmas

Source: Paola Julissa

8. Dark Under-Eye Liner for Winter 2023

There’s no better way to add a bit of edge to your winter makeup look than by smudging some dark under-eye liner. This trend is perfect for those who want to create a more dramatic look for evening events or a night out on the town. To get the perfect smudged look, start by applying a pencil liner close to the lash line. Then, use a brush to lightly smudge the line outward. For a more intense look, layer on a gel or liquid liner over top. Finish things off by adding some mascara and voila! You’ve got yourself a sultry, smokey eye that is sure to turn heads.

How to Create Dark Under-Eye Liner for Winter

Source: Smitha Deepak

Also Read: Top 20+ Winter Color Nails for Beauties!

9. Brow Bleaching for Winter 2023

As the temperatures start to drop and the days grow shorter, our skin can start to look a little dull. To help combat this, many people turn to brow bleaching as a way to brighten up their faces.

Bleaching your eyebrows is a quick and easy way to achieve a brighter, more youthful look. It can also help to balance out your features if you have very dark hair. If you’re considering bleaching your brows, there are a few things you should keep in mind.

First, it’s important to choose a quality bleaching kit. There are many kits available at drugstores or beauty supply stores. Be sure to read the instructions carefully before using any products on your eyebrows.

Second, it’s best to avoid over-bleaching your brows. This can result in damage or even loss of hair. If you’re not sure how light you want your brows to be, it’s best to err on the side of caution and go for a lighter shade.

Finally, be sure to follow up with a good eyebrow pencil or powder to help define your brows after bleaching them. This will help ensure that they still look natural and polished.

How to Create Brow Bleaching for Winter

Source: Genelle

Also Read: Bobbi Brown Lipstick: The Ultimate Guide

10. Soft Contour for Winter 2023

As we move into the colder months, our skin can start to feel dry and tight. A soft contour will help to give your skin a little bit of extra hydration and make you look more awake. Here are some tips for getting the perfect soft contour:

1. Use a hydrating primer before applying your foundation. This will help to create a smooth canvas for your makeup and prevent your foundation from looking cakey.

2. Choose a foundation with a dewy finish. This will help to create that natural, healthy glow.

3. Skip the powder bronzer and opt for a cream or liquid instead. This will give you a more natural look and help to avoid any harsh lines.

4. Use a highlighter on your cheekbones, brow bones, and cupid’s bow for an extra touch of shimmer.

5. Finish off with a setting spray to lock in your makeup and keep your skin feeling hydrated all day long!

Also Read: Top 10+ Purple Eyeshadow Looks for Every Season!

11. Smokey Siren Eyes for Winter 2023

If you’re looking for a smokey siren eye this winter, try using a deep gray or black eyeshadow. To really make your eyes pop, use a white or nude eyeliner on your lower lash line. And don’t forget to curl your lashes!

12. Fluttery Lashes for Winter 2023

As we say goodbye to summer and hello to winter, our makeup trends must also change to adapt to the cooler, harsher weather. One of the best ways to do this is by switching up your mascara. Instead of using a lengthening or volumizing mascara, opt for a waterproof and/or thermal formula that will help keep your lashes looking long and fluttery all season long.

Another great way to achieve fluttery lashes is by using an eyelash curler. Curling your lashes before applying mascara will help give them extra lift and volume. And if you really want to take your lash game up a notch, try using false lashes! Applying falsies can be a bit tricky, but once you get the hang of it they are definitely worth the effort.

So there you have it, some tips on how to achieve fluttery lashes this winter! Give them a try and let us know how they work out for you.

Also Read: 6+ Lip Shapes: What They Say About You

13. Crystal Eyes for Winter 2023

In order to achieve the crystal eyes look for winter 2023, you will need to start with a clean face. Apply a primer to your lids to help your eyeshadow stay in place. Next, using a white eyeshadow, apply it all over your lid and up to the brow bone. This will act as a base for the other colors.

Next, using a shimmery silver eyeshadow, apply it to the inner corner of your eye and blend outwards. Then, using a deep blue eyeshadow, apply it to the outer corner of your eye and blend inwards. Make sure to blend well so there are no harsh lines. Finish off by applying mascara to both your top and bottom lashes.

Also Read: Chocolate Brown Hair: Stunning on All Skin Tones

14. Soft Pink & Nude Makeup Look for Winter 2023

For a soft and romantic makeup look, start by applying a primer to your lids. Next, using a light pink eyeshadow, apply it all over your lid and up to the brow bone. Then, using a nude eyeshadow, apply it to the inner corner of your eye and blend outwards. Next, using a soft pink blush, apply it to the apples of your cheeks and blend upwards. Finish off by applying nude lipstick.

15. Cat Eye Makeup Look for Winter 2023

Start by applying a primer to your lids and lips. Next, using a brown eyeshadow, apply it all over your lid and up to the crease. Then, using a dark brown eyeshadow, apply it to the outer corner of your eye and blend inwards. Make sure to blend well so there are no harsh lines. Next, using a black eyeliner pencil, draw a thick line along your upper lash line and extend it outwards to create a cat eye. Finish off by applying brown lipstick.

Also Read: How To Wear Brown Lipstick: A Step-By-Step Guide

Winter-Proof your Makeup Routine

When the temperature drops and the air gets dry, it can be tough to keep your makeup looking fresh all day long. But with a few simple tweaks to your routine, you can make sure your makeup stays put no matter what the weather throws at you.

Here are our top tips for winter-proofing your makeup:

  1. Choose long-wearing formulas: When it comes to foundation, look for a long-wearing or waterproof formula that will stay in place all day long. We love Estee Lauder Double Wear Stay-in-Place Foundation ($42) for its budge-proof coverage.
  2. Prep with primer: A good primer is key for making sure your makeup goes on smoothly and lasts all day. We recommend using a hydrating primer like Smashbox Photo Finish Hydrating Foundation Primer ($42) to help combat dry winter skin.
  3. Lock in moisture: Moisturizing your skin before applying makeup is important year-round, but it’s especially crucial in winter when the air is extra dry. We recommend using a lightweight lotion or serum like Kiehl’s Daily Revitalizing Concentrate ($49) to help keep skin hydrated throughout the day.
  4. Set with powder: To help set your makeup and prevent any mid-day shine, dust a translucent loose powder over your T-zone
  5. (forehead, nose, and chin). We love Laura Mercier Translucent Loose Setting Powder ($38) for its weightless, matte finish.
  6. Use a setting spray: A quick spritz of setting spray will help keep your makeup in place all day long. We recommend using Urban Decay All Nighter Long-Lasting Makeup Setting Spray ($32) to help your makeup withstand any winter weather.

Also Read: Top 10+ Cute and Easy Hairstyles for Girls


With the new year just around the corner, it’s time to start thinking about which winter makeup trends you want to try in 2023. We’ve rounded up 15 of the best looks to help inspire your next beauty look. From natural and understated to bold and glam, there’s a trend here for everyone. So grab your makeup bag and get ready to experiment with some of the hottest looks of the season.

 If you don’t see what you’re looking for here, reach out to us at [email protected].

Thank you!

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